Academic counselling has emerged as a field in itself. The success of any educational institute hugely depends on the performance of the academic counsellor. Their vital role needs to be appreciated as a key role in realising the whole vision and mission of the institute.
The academic counsellor is the mirror of the institution, an ambassador; or to put it succinctly, the very reflection of the heart and spirit of the institution to the outer world. No wonder, he/she is a key person in the whole marketing effort. It makes immense sense to equip this key person with better knowledge and skills for better performance.
EnglishFountain’s research found that despite having excellent training programs to offer many institutions do not do well in converting inquiries into admissions because the inquiring students were not properly handled in terms of giving counselling and marketing the institution ably
Effective communication is the life blood of any business. The use of social media for business communication has bolstered this fact.
Bad English certainly reflects badly on the whole organisation and its values. An organisation’s communication is like its ambassador, a mirror reflecting the very essence of it. Bad communication means loss of business. Bad communication can seriously damage the credibility and reputation of the organisation.
In most of the cases the fact that one’s own bad communication is a definite obstacle to growth and cause of floundering performance is not recognised. Many websites so elegantly designed with keen attention for user experience and all that have content in bad English.
Human resource skilled in English language is a definite corporate asset and a vital competitive advantage. It is found that people have excellent functional knowledge of their respective field yet lack in communicative competence in the English language. This seriously hinders their career progression and growth. The key is to make sure that the candidate has the required English language expertise. Sound knowledge of English boosts confidence, productivity and growth.
Want your marketing / business development people to do better?
Amazingly, there is a simple way to achieve this.
It’s a low cost, easy to implement solution that will add a new dimension to their performance.
Listen carefully to how your marketing executives and telemarketing executives speak.
Listen how they say what they.
Have you ever thought of why some people are received better than others in meetings or on phone?
Why some people can literally “turn people on”?
Why people like to listen to them and keep listening to them?
Why people do not disconnect when someone from the telemarketing staff calls them?
For that matter, why you too do that – listen to some and ignore or disconnect other?
What exactly happens in those couple of seconds? Something “cognitive” happens which almost automatically makes us pay more attention and take the person seriously.
These better performers are received better by customers than others even being all things almost equal (in knowledge and skills).s
How a person uses language shows the person’s intelligence. Language is a core component, in fact the foundation and driver of all critical cognitive abilities such as memory, reasoning, etc.
Lack of the ability to use the English language effectively is a major cause of unemployability. Many qualified aspiring graduates lose vital career opportunities for want of communication skills in English. Rightly said, “Communication skills sit on the shoulders of sound command of the language.” HR departments routinely come across innumerable engineers and MBAs and other graduates who are not job ready due to their poor English. We routinely read news headlines saying that three out of four MBAs are unemployable, most of the Engineers are unemployable as they cannot communicate in English.
Many companies cannot promote their people for higher jobs for want of English language skills.
India’s great legal genius and corporate doyen the Late Nani Palkhivala had rightly remarked, “If your language is poor, you remain intellectually poor.” Language is a definite indicator of one’s performance in the past, present and future. Talk to them, look at a piece of their writing and you will know how they have learnt and worked in the past, how they learn and work now and how they will perform in the future.
A person’s language holds a mirror reflecting the true essence of the person. Assess a person’s language and you have assessed the person truly.
